Jobs-to-be-done (JTBD): What is it and how may Product Managers use it?
The Jobs-to-be-done (JTBD) theory has been around for decades but it is still fairly new especially as it applies to Product Development and Product Management. There have been so many variations to the JTBD framework that it has left many product managers confused as to how to effectively use it. The goal of this article is to help you understand what JTBD is and how you can use it to make better products that improve the lives of your customers.
